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Hero Pleasure : ウィキペディア英語版 | Hero Pleasure
The Pleasure is an automatic scooter from the stable of Hero Motocorp in 2008. ==History== It was the first scooter manufactured by Hero, traditionally a motorcycle company, and was received very positively. As of 2013, it sells in the range of 40000 units every month, and is second only to the Honda Activa in a rapidly growing scooter segment. The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?" It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Hero Pleasure」の詳細全文を読む
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